Sun and Sand Sports L.L.C. (SSS) established its first retail outlet in 1979 in Dubai and currently has thirty eight retail stores spread across prominent shopping malls and key locations in U.A.E., Kuwait, Qatar and Oman, with more scheduled to open this year, thereby boosting its image and re-asserting its stronghold as the best sporting goods company in the Middle East.

Over the past 26 years it has grown from strength-to-strength, thanks to the support from various principals and the relentless efforts put in by its' employees, SSS has now established itself as the leading wholesaler and retailer of sporting goods & lifestyle brands in the Middle East.

VISION

SSS has a very strong vision of being the Sporting goods provider of choice, to continuously improvise with its untiring efforts, thus reinforcing its image as the leading provider for quality sports and Lifestyle Brands
Infrastructure

- Modern and highly advanced Warehousing Complex
- Efficient Distribution through a modern fleet of Delivery Vehicles
- 38 Retail Outlets offering about 125,000 sq. ft. of Retail Floor Space.
- State-of-the-art I.T. ERP Systems covering all aspects of the Organization

People

Sun and Sand Sports has realized over its growing years that "Our Assets are Our People" and that is what makes it stand-out.

- A highly motivated team of multi-national staff providing a pool of creative ideas and concepts - Trained & energized professionals giving a cutting-edge to our business
- Modern training techniques provided to the Retail staff ensure that our stores excel in Customer Service
- Our staff firmly believe that dedication and loyalty play a key role in achieving individual and Organizational Growth

Customers

Sun and Sand Sports has always valued its relationship with its "Customers" both wholesale and retail levels. This strategy has resulted in a strong and loyal customer-base who are always receptive to any new brands/product lines launched by Sun and Sand Sports, making it a household name for 'Quality Sports and Lifestyle/Outdoor' brands.

- Satisfactorily servicing approximately 300 Retailers.
- Efficient merchandising support to our Wholesale Accounts by a trained team of in-house merchandisers thus rightly positioning the brands in the marketplace
- Distribution Rights spanning the Arabian Gulf markets

FUTURE

Although uncertainties persist, the region is growing at a tremendous pace, boasting projects such as the Palm Islands, the Burj Dubai.
The year after year successes of the Dubai Shopping Festival go a long way to show the increasing popularity of the region. The Company's priorities of increasing and improving in retail are complimented by increasing tourism and business being the Region's top agenda. Currently at 38 stores, the company is projecting an expansion to 50 by the year 2006.